Harman Becker Partners With OpSec Security for Optimization of Online Sales Channels


Posted on 19 November 2009

MUNICH--The internet is an important distribution channel for many companies today. However, this possibility offers both opportunities and risks thus requiring particular attention. In order to optimise, to control and simultaneously to strengthen online distribution for the Becker brand as well as to detect dubious traders, Harman Becker Automotive Systems GmbH, producer and marketer of high-performance audio, entertainment, information and communication systems for the automotive industry, has hired OpSec Security, a company specialised in the protection of sales, licenses and trademarks.

OpSec’s employees screen online shops, on behalf of Becker, for agreed products from the area of mobile navigation. In this way, the company is able to obtain a detailed overview of online traders who offer their products as well as their sales metrics. In addition, OpSec employs its in-house software in order to detect eBay sellers who make unauthorised use of original product images and logos belonging to Becker.

“We are pleased to have found a competent partner in OpSec with whom we can optimise and expand our online sales,” commented Wolfgang Stock, International Sales Director at Becker. “The technology and know-how of OpSec enables us on the one hand to bolster our cooperation with legitimate traders and on the other hand to take action against suspect traders.

About OpSec:

OpSec Security GmbH (formerly P4M GmbH—Die InternetAgenten) based in Munich, Germany is part of OpSec Security, Inc., which is part of the OpSec Security Group plc (London AIM: OSG). OpSec Security is the global leader in providing anti-counterfeiting technologies, as well as solutions and services for physical and online brand protection, to over 300 brand owners and over 50 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Terri Mock, +1-617-226-3000, or tmock@opsecsecurity.com.