Pharmaceuticals & CPG
Brand protection is a key challenge for the pharmaceutical and CPG industries. The trade in counterfeit drugs has become a global epidemic with serious implications for consumer health and safety. Experts estimate that in 2010 counterfeit drug trafficking will be a $75 billion enterprise – a 92% increase from 2005. These numbers suggest counterfeit sales are increasing at nearly twice the rate of legitimate pharmaceutical sales.
The counterfeit pharmaceutical business is driven by high financial reward and little risks of penalties and low barriers to entry. Other activities such as gray market diversion, drug re-dating and third shift manufacturing cost the pharmaceutical industry undisclosed billions of dollars each year. The Internet has added further complications by providing a global marketplace to source and distribute substandard products rapidly and cost-effectively.
OpSec Security provides brand protection solutions across the entire supply chain such as sourcing of active ingredients, tracking the finished product from manufacturing to authorized distributors, monitoring consumer feedback on side effects, and identifying unauthorized online pharmacies. Based on an assessment of your exposure in the marketplace, OpSec will devise a customized brand protection program to address key risks that are impacting your business.
Brand Protection Solutions for Pharmaceutical & CPG Industries
- Product authentication and tamper-evident labels with multiple layers of overt security and covert security
- Product tracking for monitoring product movement across the supply chain, identifying gray market diversion, and highlighting third shift leakages
- Online brand protection services to reduce exposure on unauthorized online pharmacies, auctions, and trade boards
- Professional services for strategy development and project management
